GEP INNOVATE ON TOUR 2026

THE BIG GLOBAL RESET—NEW REALITIES, NEW RISKS, NEW SOLUTIONS

17 February 2026, 15.00 - 20.00  | The Amstel Hotel, Amsterdam

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We’re not in an era of change. We’re in a change of era — and Amsterdam is at the center of it.

Trade shifts. Tariff swings. Geopolitical uncertainty. Regulatory pressures.

Procurement leaders across the Netherlands and Europe are navigating constant volatility — with growing expectations around speed, resilience, and smarter decision-making.

Organizations now need more than automation. They need AI that can think, learn, act, and adapt — helping teams stay agile across complex, globally connected operations. That’s what agentic AI delivers.

At GEP INNOVATE On Tour 2026 – Amsterdam, you’ll learn how to navigate this new era with confidence. Hear from senior procurement leaders as they share forward-looking strategies, breakthrough innovations, and real-world applications of agentic AI transforming procurement across Europe.

Complimentary event (by invitation only)

Meet our Panelists

Aleksandra Modrak - Versuni

Aleksandra Modrak | Versuni

Head of Indirect & Procurement Excellence    

Willem Vermeulen

Willem Vermeulen | ex-Tata Steel

CPO
Tony Barroco

Tony Barroco | Booking.com

Director of IT Procurement

Who should attend

CHIEF PROCUREMENT OFFICERS

CHIEF PROCUREMENT OFFICERS (CPOs)

Attend the GEP EU Tour for transformative procurement insights and strategic growth opportunities.

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PROCUREMENT DIRECTORS AND MANAGERS

Transform procurement with insights and networking at the GEP EU Tour.

lineart PROCUREMENT EXCELLENCE LEADERS line icon with no text in the image

PROCUREMENT EXCELLENCE LEADERS

Join the GEP EU Tour to gain insights and strategies shaping procurement excellence.

 

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DIGITAL TRANSFORMATION AND AI SPECIALISTS

Unlock cutting-edge insights on AI and digital transformation strategies driving industry innovation and success.

 

What's on the Agenda

15:00 – 15:45

Arrival, Registration & Networking

17:30 – 18:15

Total Agentic Orchestration - Redefining Procurement Leadership with AI Orchestration

15:45 – 16:15

Opening Keynote — Procurement & AI: Managing Ambiguity with Intentionality

18:15 – 19:00

Parallel Use Case Session

16:15 – 17:00

Panel — Perspectives from your peers

19:00

Food & Networking

17:00 – 17:30

Break

Why attend

photographic Gain actionable strategies to navigate volatility and drive tangible value dont add any text in the image dont add any text in the image-1

Gain actionable strategies to navigate volatility and drive tangible value

A hands-on AI workshop where you can build your own AI agents

A hands-on AI workshop where you can build your own AI agents

photographic A top company executuve presenting a case study on stage with 100s of audience

Hear real-world experiences from businesses rewriting the procurement playbook

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Connect with peers, GEP experts, and regional thought leaders

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Who Should Attend

CPOs, VPs of Procurement, Heads of Category, S2P leaders, supply chain executives, transformation and digital leaders, and procurement practitioners.

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Past speakers

Session Tracks

Dive deeper into tailored session tracks that address the critical needs of today’s procurement and supply chain landscape:

  • Session Tracks
    AI & Digital Innovation in Procurement
  • Session Tracks2
    Strategic Priorities for Procurement Leaders
  • Session Tracks3
    Procurement Transformation and Success Stories
  • Session Tracks4
    Tail Spend Management and Procurement Orchestration

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Tour Stops and Dates

Agenda Snapshot

08:15/17:15 - Opening Keynote & Welcome Drinks

Insights on navigating global external economic forces.

08:30/17:30 - AI's Role in Procurement Transformation

Learn how AI reshapes procurement and kickstarts innovation.

09:00/18:00 - Customer Success Story

Real-world example of procurement and supply chain transformation.

09:45/18:45 - Breakfast (or Drinks) with Networking

Connect with peers and industry leaders over an informal breakfast/drinks setting.

10:30/19:30 - Panel: Strategic Priorities for CPOs in 2026

Hear from experts on the challenges and transformations shaping procurement’s future.

12:30/21:30 - AI-Powered Procurement Orchestration & Tail Spend Transformation

Uncover how procurement orchestration streamlines processes, followed by practical strategies to tackle tail spend challenges effectively.

12:45/21:45 - Networking Finale

Enjoy the final moments to connect, share insights, and build lasting relationships over Lunch/Dinner.

Experience Procurement Excellence

30+
Industry experts and thought leaders
500+
Procurement leaders attending in-person and virtually
12
Specialized workshops on AI, sustainability and procurement

Highlights from the 2025 edition

Catch up on the most inspiring moments from our 2025 tour stops—Amsterdam, London, and Paris. Watch the videos to see the ideas and innovations that set the stage for 2026.

When and Where

The Amstel Hotel Amsterdam | 17 February

Professor Tulpplein 1, 1018 GX Amsterdam, the Netherlands

 

Let the countdown to Innovate on Tour, the biggest European procurement event of the year, begin

Register now